Empathy isn’t sympathy; it’s an actionable, measurable approach to putting customers and employees — not profits — first.
Companies worldwide are making positive changes toward becoming empathy-centric across the entire customer and employee experience — and toward measuring their success in this transformation.
A Genesys benchmark study of 450 companies worldwide reveals that businesses are listening to customers and understanding their needs. But progress has been slow in developing the proactivity and responsiveness to show customers they’re really paying attention.
It’s time for change.